For those of you who have been reading my blog (which recently turned one year old), you know that I have been stymied by marketing options, dealing with panic attacks, and figuring out how else to make money without sacrificing time to create art.
To sum up the last year:
I finally ran out of money and swallowed reality in one big gulp. Pushed through the panic and started working out there in the real world as a cab driver. (ladies, need to lose an extra ten pounds? go drive a cab....) (people with panic, ready to break out of that mental prison? go drive a cab and be trapped with people, you either sink or swim) (artists, need some extra cash but don't want to be trapped in a building, go drive a cab and tell everyone you drive you are an artist and point out the galleries you are in as you whiz by).
So. I call this post taxi gives birth to marketing because a
few of you have had suggestions for how I can integrate my art being with my job (thank you for planting seeds into my brain). A few days ago the epiphany hit that I can at least grab the post cards I had printed last summer to mail off to all the galleries (ha, I realized no one gives a hoot so I stopped wasting the postage and time). So on the back of my post cards I have written : Artwork by your taxi driver in Stowe, VT. Today I'm going to have more printed and I'm trying to decide if I should have the picture on the card be the one above 'the birch geisha' or 'the mystic'. I also want to have postcards made with four or six clocks on it. I'm thinking on the back of the cards instead of keeping the postcard layout I will just write a blurb about myself. Anyone have thoughts on what puzzle piece to have printed?
Last weekend I drove a businessman who lives in Stowe but leaves every Monday to go back to Tennessee to work. He is a genius when it comes to marketing and saving businesses that have hit walls. He loved my idea about the postcards and told me that people want a story. It is all about them. Give them a story that they can take home. And I think he is right. The other day I picked up a suave woman from the airport, most people if they are a single passenger will sit up front with you but she said she would just sit in back and read. We ended up talking and had a good conversation about bodywork (my twenty + years of being a massage therapist came in handy), then, as is the case she asked how I happened to Vermont. When she asked what kind of art I made this time I had something to show her, I whipped out my post card and we talked more about art. I could still feel this invisible barrier between us and the conversation dwindled after a bit but I couldn't help but to overhear her when she spoke to her husband on the phone....she mentioned that her taxi driver was an artist..the tone of her voice when she said that actually sounded excited. You betcha I told her the gallery I am in. You betcha I'm gonna tell my story a million more times. So I haven't had the wherewithal to make art while working my ass off (literally), but at least I can try to sell what I have made.
Yesterday I picked up a guy from NY who was here to design the interior of a home. You betcha we exchanged info. My art might not fit into his more classical style of interior design but what have I got to lose by making contacts? It is liberating to feel like I am at least plugged in. Empowering to meet people face to face and share. Even if none of this pans out into sales I have found a different strategy and can let go of the unworking way of cold calling/emailing gallery contacting. In my heart I know there is little appeal for any of that. Were it to happen naturally I'm all for it, but I feel like I've been fishing with a flaccid worm for too long and it is time to go hunting instead.